Federico Lombardo’s Renaissance-inspired digital portraits are new icons of ideal beauty. These digital images are concrete result of the hyper-reality concept proposed by Jean Baudrillard, “a real without origin or reality.” Alien and alienated destabilize the very notion of reality, which suffers the danger of losing credibility and not be believed. Lombardo uses current tools to analyze the changes of recent forms of representation as a result of the digital evolution, attracting viewers with the lure and simulation of painting and photography.
His work is the perfect example of transgressive seduction, by the immediate sensory relationship with the work that exists behind the artificiality of representation. These are the virtual portraits of an existential condition, free of any decorative style and cultural references or specific period. Beautiful and disturbing, projecting humanity allegedly replaced by a more perfect copy of the original, portraying a memory that might be. The images move away from the traditional representation, where the concept of history prevails, giving way to the simulation assumed to reorganize the same representation based on the rules and laws of the past. In this case, the artist has produced very clearly a kind of art that challenges art.
Featured image: Federico Lombardo – Carlos. Digital Painting. Lambda print on aluminium support. 44″ x 39″. 112 cm x 99 cm. Photo Courtesy PotatoMike