Aida Gomez is a Spanish street artist with a friendly and kind spirit. What she creates is far from the acts of political activism we usually relate to the most common forms of street art. Gomez's work is rather subtle, but still has a strong emotional impact because it reminds us of the simple, everyday joys of life. Gomez understands the potential of the urban spaces in Madrid, her hometown, and keeps creating her bright and cheerful pieces. Her main goal is to surprise a passerby by revealing the raw treasures hidden in the street and giving them a new meaning.
Gomez was born in Madrid in the mid-80s and she studied sculpture at Kunsthochschule Weissensee in Berlin as well as fine arts at the UCLM in Cuenca, Spain. Her collaboration with La Pluma Electri*k street art collective lasted for 5 five years and during that time they made many public interventions on the streets of Madrid. Gomez has also participated, together with her collective, in various exhibitions and festivals both nationally and internationally - in Barcelona, Berlin, Bilbao, Liverpool, Mallorca, to name a few. Gomez currently works alone on projects which aim at transforming our common viewing habits by establishing different, playful and uncommon rules. Nowadays, we are overwhelmed by the terrifying quantity of images and information we have to process on daily basis and we stopped paying attention to many small things that surround us. While we stick to our well-established daily routine, Gomez wants to break through the pattern of our perception, make us more awake, and consequently more self-conscious.
Gomez's work includes language games, crossword puzzles and the unexpected transformation of social codes in our daily environment. She has a penchant for finding the most creative ways of capturing the attention of passerby and challenging their regular perception. Also, she is able to turn complete strangers into playmates in her improvised urban playgrounds. The artist uses billboards to place her word search games, weaves adorable hand-made hearts into fences or creates puzzle pieces from the fallen leaves. Her techniques are simple, environmentally friendly and never invasive, underlining her great desire to dedicate herself to meaningful acts of kindness.
The entire world is an exciting playground for Gomez, since there are no limitations when it comes to the placement of her pieces. In addition to streets of Berlin and Madrid, her more recent installations, such as Joy is Here, can be seen in galleries throughout Europe. Gomez's work won the hearts of her audience that consists of both art connoisseurs and random passerby, because her pieces speak the universal language of love, hope and joy. It is quite challenging to create street art powerful enough to put a smile on a stranger's face, but Gomez excelled at this task.
Featured image: Aida Gomez - Joy is Here, 2015
All images courtesy of the artist.