Souper Dress

Andy Warhol
Vintage Screenprint on Cellulose A-line Dress
96.5 x 55.9 x 0 cm
Stamped Features the Souper dress label at the neckline.
Limited edition
Never worn, with no alterations; rare in such fine condition
Custom framed in double sided glass hanging shadow frame 44 x 28 x 2.75 inches; 111.8 x 71.1 7 cm
Available For Sale
Private Collection; Woodward Gallery, NYC
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Andy Warhol's Soup Cans have become synonymous with the Pop Art movement, and are responsible for propelling Warhol into a celebrated career in fine art from his day job as a comic illustrator. The motif made their debut in 1962 when Warhol mounted his first solo show featuring 32 canvases painted with Campbell's Soup Cans—one for each flavor the company sold at the time. But the cans weren't instantly beloved as they are now. Most critics snubbed the work for its commercial and mundane subject matter, and when the show closed, the gallery's owner Irving Blum purchased the entire collection for $1,000. Before long, Warhol was using silkscreen to mint the celebrity portraits that would make him a household name. Today, Warhol's Soup Cans fetch a much higher price—the auction record for the series, $11.8 million, was set by Small Torn Campbell's Soup Can (Pepper Pot) (1962) in 2006. The disposable Souper Dress, was designed with repeating Campbell's Soup Cans and had been commissioned in response to and with approval for Andy Warhol's iconic "Campbell's Soup Cans" (1962). In 1968, the paper dress was mailed to anyone for the price of two Campbell's Vegetable Soup labels, $ USD /one dollar, and a dress size request. Warhol loved the idea of a sea of ladies wearing the same Campbell's Souper Dresses, but it was actually a failed advertising campaign since they were issued in the cold winter months when it was time to eat soup, but too cold to wear the dress. Very few exist in excellent shape. At the time, these were considered a novelty item and disposed of. Today this is rare Warhol ephemera.


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About The Artist

Andrew Warhola, better known as Andy Warhol, was one of the most significant American artists and a central figure in the movement....Read More

About The Gallery

Woodward Gallery, established 1994, has been a NYC institution fo....Read More