Casting Year: circa 1965; The disposable Souper Dress, was designed with repeating Campbell's Soup Cans and had been commissioned in response to and with approval for Andy Warhol's iconic "Campbell's Soup Cans" (1962). In 1968, the paper dress was mailed to anyone for the price of two Campbell's Vegetable Soup labels, $ USD /one dollar, and a dress size request. Warhol loved the idea of a sea of ladies wearing the same Campbell's Souper Dresses, but it was actually a failed advertising campaign since they were issued in the cold winter months when it was time to eat soup, but too cold to wear the dress. Very few exist in excellent shape. At the time, these were considered a novelty item and disposed of. Today this is rare Warhol ephemera. Publisher: Campbell's Soup Company
Price on request
About The Artist
Andrew Warhola, better known as Andy Warhol, was one of the most significant American artists and a central figure in the movement known as Pop art. Read More
About The Gallery
132A Eldridge Street,
United StatesRead More
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