The homogenization of culture throws the last vestiges of humanity in the great media blender: selfies, pop-idols, you-tubers, reality shows and what is "politically correct" are the new model of standardised mass consumption, a sugary and disinfected one.; When the measure of one's worth is estimated by the network popularity, a Likes Calculator is what we need to define ourselves as human beings. Once upon a time, being unliked - especially for artists - was being exceptional: something to be proud of, the mark of one's own uniqueness. Today mediocrity is the measure of all things, uniqueness is a social crime, and people an amorphous mass that no longer meets, but swaps likes.
'Calcolatore di Likes | Likes Calculator' (ComPUSter n.06) is part of a six-element installations featured during the finissage week in Biennale di Venezia 2017. The concept is about the decomposition of both organic and mechanical matter, showing at the same time the obsolescence of materials and the obsolescence of minds, ideas and cultures. Proto-industrial machines and organic materials (such as oxen brains under resin) join the same destiny: the inevitability of decline and oblivion whereof only nature escapes.
About The Gallery
11 [HH] Art Gallery is a high-end avantgarde gallery beyond the limit of average.
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