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Instagram Art - Is This Networking Service a New Artistic Medium?

  • Artist of the Week
October 25, 2014
Sanja Lazic was born in 1990 in Belgrade, Serbia. Her interest in art comes from a very early age and although she didn’t have the talent to pursue it professionally, she enjoys every day working and writing about it. Her favorite urban artists are Interesni Kazki, Saner and Phlegm.

If someone had told you in 2004 that you would spend almost half of your day browsing, posting, chatting and sharing your privacy on the social media, what would you say? Now, ten + years later, most of us can’t imagine our lives without it. It has become an integral part of our daily routines and it affects, whether you want to admit it or not, every segment of our lives. Social media have become so important nowadays that even if you tried to resist it, you’d be the one who’d lose. Television and radio have lost the battle against social media long time ago when it comes to the priority of getting information, people get jobs thanks to it, meet new friends… Simply put, this is the way world works today. A decade ago, Facebook was invented, three years later Twitter, while the latest attraction for the last four years is Instagram. Initially founded as a social platform for teenagers and photography lovers, throughout the years it expanded to all social layers, all over the world with over 150 million active users (as the research from September 2013 showed). Now that the interest in Instagram is that widely accepted, its basic purpose has reached a whole other level.

I-HEART photos images use

Anyone Can Do It

Not just in the case of Instagram, but social media in general, promotional aspect of it is quite noticeable – from basic self-promotion to, in case you’re an artist, promotion of your work. The two crucial reasons for this are: it’s easy and it’s free. You don’t have to be an expert in technology to post a photo of your artwork and you don’t have to pay the expert in public relations to promote your work for you. It’s basically the perfect combination of simple and useful. Since it launched, but especially in the last year or so, people have started “exploiting” social media to its maximum. Instagram proved to be the best social platform for this. Not only that you can present the work to your followers but also, thanks to its features, to everyone following them. This created a unique online market place that keeps on growing every day.