Maurice Renoma's Modographe

Maurice Renoma

France 1940


Maurice Renoma
Maurice Renoma
June 6, 2016
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Maurice Renoma is a French fashion designer, photographer, and trendsetter. He has been setting the norms of modern French dressing since the 60’s. He reached a peak in his fashion career when he was spreading the trend of Yé-yé fashion, derived from pop music. In the sixties, everyone loved the Beatles, and everyone loved Serge Gainsbourg. The music that followed the culture was followed by fashion, and Renoma pioneered the transition from classical to chic.

Maurice Renoma - Dean 07
Maurice Renoma – Dean 07

Dressing the Parisian Youth

Roma was born in 1940 in Paris. His father was a tailor and Maurice practically grew up in a workshop, where he was learning about materials and sewing since he was a boy. Teenage years brought interest for movies, jet-set stars, rebels with and without cause. He started experimenting with clothing and arranged a small popup shop at his father store. Dressing the Parisian alternative youth gave him an opportunity to open his own store White House in 1963, where he started sharing his visions and creations with many reputable artist and musicians at the time. Some of them were Bob Dylan, Salvador Dali, and Picasso.

The power of photography was used for designer and artistic purposes

Maurice Renoma - FOCUS - 694d, 2014 (Left) / From the Mythology Series (Right)
Maurice Renoma – FOCUS – 694d, 2014 (Left) / From the Mythology Series (Right)


After a long career in fashion and design, he started experimenting with photography. His love for the materials, from which he can make the statement, was combined with his love for visual arts in general. The power of photography was used for designer and artistic purposes. Renoma’s photos are printed on sheets, pillows, sofas. His first New York exhibition, entitled Modographe was a mixture between fashion and photography. Many faces of fashion, sensual and intriguing are displayed emphasizing the human body.

The eternal power of photography to capture the instant emotion

Maurice Renoma - Mythologies 1 Series, 2005
Maurice Renoma – Mythologies 1 Series, 2005

Human Body in the Focus

The change of context changes the energy of the subject. Clothing details, fashion-forward trendsetters, artist and musicians, they are all portrayed in poetic manner of Renoma’s photography. He takes his camera with him at all times and wanders the city streets, hunting for inspiration, for special details that reveal so much about persons’ dreams, aspirations, and general attitude. His mantra is that fashion is forever and the photographs last longer. The eternal power of photography to capture the instant emotion, different moods, and love for fashion, made Maurice Renoma a well known modographer.

The artist is represented by Markowicz Fine Art.

Maurice Renoma lives and works in Pairs.

Featured image: Maurice Renoma’s Modographe, image via

YearExhibition TitleGallery/MuseumSolo/Group
2015Group ExhibitionGalerie Alberto Linero, Villa AzurGroup
2014Maurice Reno-ma Un + Un = 3A la Maison de la Photographie, LilleGroup
2014Les 50 ans a la BoutiqueRenoma Cafe Gallery, ParisSolo
2014IdolManoeuverline, TokyoGroup
2013Avril a aout – Marilyn au cloitreLe Cloitre Saint-Corneille, CompiegneGroup
2013Mythologies IIBoutique Renoma, ParisSolo
2012Renoma presente Punk Attitude a la boutique RenomaRenoma Cafe, ParisSolo
2012Maurice RenomaArt Basel Miami, MiamiSolo
2011Le Bestiaire + mobilier Galerie Voz Images, BoulogneGroup
2011Group ExhibitionBalzac, ParisGroup
2011Fevrier a mai – James Dean : On the roadBoutique Renoma, ParisSolo
2011The Beat Generation : de Kerouac… a… James Dean - Photos de Kate Simon et Maurice RenomaRenoma Cafe Gallery, ParisDuo
2011Renoma s’expose chez Bloomingdale’sNew YorkSolo
2011Renoma s’expose chez Bloomingdale’sSan FransiscoSolo
2010Yves KriefRenoma Cafe Gallery, ParisGroup
2010Mythologies de Maurice RenomaGalerie Sparts, ParisGroup
2010The Story Of : 10 photographes rac ontent les Rolling Stones: 1964 - 2006Boutique Renoma, ParisGroup
2010Shanghai : Hier et aujourd’hui: 1994 - 2010 par Maurice RenomaRenoma Cafe Gallery, ParisSolo
2010Jimi Hendrix a la boutique RenomaBoutique Renoma, ParisGroup
2010Group ExibitionSalon de Milan et TAD, MilanGroup
2008Photographie Alternative a la boutique Renoma dans le cadre du Parcours PaBoutique Renoma, ParisGroup
2008Amnesty au Palais de TokyoParis, GroupGroup
2008Le trou par Maurice RenomaRenoma Cafe Gallery, ParisSolo
2008Serge Gainsbourg par Tony FrankBoutique Renoma, ParisGroup
2008MythologiesSbaiz Spazio Arte, VeniceSolo
2008Group ExibitionStark hotel Beverly Hills, Beverly HillsGroup
2007Festival de CannesCannesGroup
2007JungleBoutique Renoma, ParisSolo
2007Westminster et Louvre Plexie’s chairsParisGroup
2007Group ExibitionSalon de Milan et TAD, MilanGroup
2007Group ExhibitionBergdorf Goodman, New YorkGroup
2006TransgressionsGalerie Meyer Le Bihan (Paris IVe), ParisGroup
2006Biennale des editeurs de la decoration (Carrousel du Louvre)ParisGroup
2006Duran a la boutique Renoma (scenographie Neon-Fusion par Maurice Renoma)Boutique Renoma, ParisSolo
2006REve NOMAdeMercedes Benz Center, Rueil MalmaisonGroup
2005Mythologies a la boutique RenomaBoutique Renoma, ParisSolo
2005Exposition des photos et du mobilier MythologiesMANIF, SeoulSolo
2004Neofusion a la FNACFevrier, ParisGroup
2004JAPON … Lolitas, salary men, cosplays … de Maurice RenomaRenoma Cafe GallerySolo
2004RenomaGaleries Lafayette, ParisSolo
2003NeofusionRenoma Cafe Gallery, ParisGroup
2003Vintage Design Recycling - Des robots de Thierry DerocheBoutique Renoma, ParisGroup
2002Russie – nouveaux regards - Photographies 1990-2001Renoma Cafe Gallery, ParisGroup
2000Group ExhibitionGalerie Flak, ParisGroup
2000Group ExhibitionEspace Belleville, ParisGroup
1999Renoma : 40 ans de creationCentre Culturel de Boulogne, BoulogneSolo
1999Festival du Film de ParisParisGroup
1999Group ExhibitionMan Ray, ParisGroup
1998Festival du Film de ParisParisGroup
1997Festival du Film de ParisParisGroup
1997Collection privee de Maurice Renoma des annees 1960 et 1970Spiral Hall, TokyoSolo
1997Semaine francaiseHawaiGroup
1996Group ExhibitionLe Barfly, ParisGroup
1996Group ExhibitionL’art au Marche, ParisGroup
1996Group ExhibitionFestival du Film de Paris, ParisGroup
1996Group ExhibitionTheatre du Rond Point, ParisGroup
1996Group ExibitionGalerie Loggia Rucellai, FlorenceGroup
1996Group ExibitionPalais de la Tiennale, MilanGroup
1995Group ExhibitionGalerie Pons, LyonGroup
1995Group ExhibitionLes Bains Douches, ParisGroup
1995Group ExhibitionPicto Bastille, ParisGroup
1995Group ExhibitionFestival du Film de Paris, ParisGroup
1995Group ExhibitionRestaurant Max, ParisGroup
1995Boutique RenomaGuamSolo
1994Group ExhibitionLes Bains, ParisGroup
1994Festival du Film de ParisParisGroup
1993Festival du Film de ParisParisGroup
1993Group ExhibitionLe Key’s, ParisGroup
1993Group ExhibitionL’Arc, ParisGroup
1993Group ExhibitionEspace Kronenbourg, ParisGroup