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  • Two Lines Align Exhibition
  • Exhibition at V1
  • Exhibition at V1
  • Exhibition at V1

Geoff McFetridge at V1Gallery

March 11, 2014
Asja Nastasijevic is an Art Historian with the major in Modern Art. She's involved in art writing and criticism for several years now. Art is her passion and writing about it is both work and pleasure. Among modern art movements she loves Fauvism, Abstract Expressionism, and POP ART and her favorite artists are Henri Matisse, Mark Rothko and Andy Warhol. She fell in love with Street Art when she first saw ROA’s Sleepy Pigs in Brussels few years ago. Since then, she devotedly explores this form of artistic expression. She hates when someone asks her whether the street art is a real art. What makes any art a real art? Art is an evolutionary act with constant changes in its performance. In Asja’s opinion, the real art is what you want to hang on the walls of your living room, as simple as that. So she wants to hang the works of Ron English, Gaia and ROA above her TV cabinet or to place the artworks of Mark Jenkins and Isaac Cordal next to her sofa. She enjoys bowling and doodling.

Geoff McFetridge, the LA-based artist who works across a great variety of media including graphic design, illustration and animation, will be opening a new solo show at V1Gallery in Copenhagen on March 21. McFetridge won public acclaim when he was still a student of the Arts winning awards from the Art Directors Club and ID magazine for his thesis project “Chinatown”. For two years, he was art director of the famous underground Beastie Boys magazine Grand Royal. Since then he has started the design studio Champion Graphics which has done projects for numerous clients ranging from Nike, Pepsi, Stüssy, Burton Snowboards, Girl Skateboards and Patagonia. He only recently completed work on the Oscar-nominated film “Her”, where he designed the interfaces for the film.

Graphical Futurist Design

Credited as Her’s “graphical futurist designer,” McFetridge was charged with imagining how we might interact with our devices in the near-future. His graphics and interfaces play a large role in the film, from the hand-writing application Theodore Twombly uses at his job at Beautiful Hand-Written Letters, to the fictional L.A. subway map he walks by, to the logos and packaging for the OS 1 device that changes his life, to the iPhone-esque interface itself which we come to know as the character “Samantha.” McFetridge began looking at the monitors of the future as a frame, and the interface within it as a work of art. He was inspired by glowing, jewel-like colors of James Turrell and eventually borrowed a technique from the paintings of Mark Rothko.

Future design
Geoff McFetridge designed device in the movie “Her”

From Graphics to 3-D

McFetridge is a truly multidisciplinary artist. From poetry to animation, from graphics to 3D work, from textile and wallpaper to paintings rooted in drawing and design language, McFetridge blends all these disciplines into uniquely communicative imagery. “He is part of a new generation of designers who are eager to leap the old divides between image and product, design and art, the flat page and the moving image.”, says Paul Warwick Thompson, Director of the Smithsonian’s Cooper-Hewitt National Design Museum.

Exhibition at V1
Geoff McFetridge