Dom Pérignon by Jeff Koons

October 19, 2013

“Dom Pérignon by Jeff Koons” prolongs the encounter between Dom Pérignon and Jeff Koons. After creating the Balloon Venus for Dom Pérignon Rosé, Jeff Koons transposed its creation and re-designed the iconic codes of Dom Pérignon’s bottle and gift box by taking inspiration from the shapes and colours of Balloon Venus.

The Limited Edition is the ultimate expression of the fruitful collaboration based on absolute shared vision of the power of creation and of collaboration. “Being creative is trying to expand what the possibilities are”. Says Jeff Koons. Within the gift boxes, we discover, with an exceptional playfulness and intensity two Vintages of the year: Dom Pérignon 2004 and Dom Pérignon Rosé 2003.

The gift box was designed by Jeff Koons himself, for both Dom Pérignon Vintage 2004 and Dom Pérignon Rosé Vintage 2003, with a careful all-embracing conception of the outside and inside facets. The outside reproduces on a dark background the Balloon Venus for Dom Pérignon matching their colour with the cuvee: Pink for the Rosé and yellow for the Blanc. A view of the artist’s studio is visible on the reflective surface of the Balloon Venus and refers to the creative energy of the artist. The image is underlined by Jeff Koons signature.

From the outside the gift boy extends the feeling of being in the presence of Balloon Venus, as the reproduction sets a 360-degree view of the object. The gift box opens to expose the bottle, unveiling first an elaborate design that simulates the iridescent interior of the original sculpture made of high chromium stainless steel with transparent colour coating dress. The iconic Dom Pérignon bottle erupts. Exactly as it does in the body of the Balloon Venus for Dom Pérignon, magnifying the revelation.

Rosé and Blanc by Jeff Koons
Dom Pérignon Rosé 2003 and Blanc 2004 by Jeff Koons

Similar to the boxes, the bottle foils give the pop-twist to the colour of its cuvee, Dom Pérignon Blanc or Rosé, interpreting the tension between the colours and the dark bottle. It bears a metallic shield with the same colour layout as the foil and the box. The label plays with coloured surface on the depth of the shield, emphasizing its allure playful and still mysterious.

Jeff Koons Limited Edition Making Of

Retrieved from: Dom Pérignon

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