Irish superstars from the band U2 always surprise their fans with innovative projects and interesting ideas for promotion of their music. Last Monday, December 8th, the band marked the premiere of their latest project that was in the making for a while now. Following the tickets sale for the upcoming U2’s iNNOCENCE + eXPERIENCE Tour 2015, the band came up with an idea to create a bold new artistic initiative in the form of Films of Innocence: a visionary collection of 11 films by the world’s most vital urban visual artists, each inspired by one of the 11 tracks on U2’s Songs of Innocence album that was released earlier this year. The films were showcased in 11 different platforms and had a 24-hour online exclusive. Taking the political murals of Northern Ireland as a reference point, U2 pioneered the project to celebrate the unique democratic power of urban art.
Artists featured in the global collaborative project are: Oliver Jeffers, Robin Rhode, D*Face, Mode 2, Chloe Early, Ganzeer, Vhils, Maser, ROA, DALeast, and Todd James. Chosen for their undeniable talent and unique style, the artists were given a complete artistic freedom to expresses their personal perspectives and feelings to U2's music, through a series of part-animated, part live action films. The chosen platforms and songs assigned to artists are:
Complex – Every Breaking Wave by Robin Rhode
Dazed Digital – Cedarwood Road by Maser
Dezeen – Iris (Hold Me Close) by Chloe Early
Juxtapoz – The Troubles by Todd James
The Nerdist – California (There Is No End To Love) by D*Face
Nowness – Raised by Wolves by Vhils
NPR – Song For Someone by Mode 2
Paper Magazine – This Is Where You Can Find Me Now by DALeast
Pitchfork – Volcano by Ganzeer
Rolling Stone – Sleep Like A Baby by ROA
Stereogum – The Miracle (Of Joey Ramone) by Oliver Jeffers
After the 24-hour premiere, Films of Innocence were and still are available for purchase via iTunes as a complete digital collection and for all the subscribers of the official U2 website, they have an exclusive opportunity to watch the 12th film, made by the street and contemporary artist Conor Harrington and his visual interpretation of the Songs Of Innocence bonus track Crystal Ballroom. The film is also available to view on Dailymotion.
If you're a fan of artistic collaborations, sign up for My Widewalls today and follow all the latest information!