October 13, 2014

Those decades of 1970s and 1980s, which formed the first stylistic inputs of an emerging youth culture, represent an explosion of innovative artistic expression. In the beginning, it seemed as though it was never about the proportions or the reflection of an equilibrium of sorts. It was the act of opposing the mundane and the socio-cultural situation of those young people. As the movement grew, the expression started to take on different and evolved forms – wild style, three-dimensional lettering, choosing the right train cart and the right wall – all of this would change the street art phenomenon and shape it in the days to come. As a certain proof of the fact that things weren’t much different in various corners of the world, we point to the artist called Rubin415 – another individual who couldn’t stand to see an empty wall, another individual who took the love for graffiti and evolved as an artist…

Rubin415, Juoksengi, Brooklyn, 2013

The Art of Rubin415

Born and raised in Bergsjon, Gothenburg, Rubin felt inspired by the walls of the urban space residing near the North Sea. Referring to his hometown as the centre of boredom, the artist embarked on a journey of discovering the power of street art from Scandinavia to Thailand… Rubin’s artwork has been shown in Stockholm, Montreal, Reykjavik and New York, to name some of the places. He has done work in collaboration with Heineken, MTV, GAP and featured in numerous publications. In 2014, the artist has had an active spring and summer. He participated in the Venice Art Walk (to find out more about this, read the story in our article) and during the months of June and July he participated in the group exhibition Group Inc (read more about his exhibition here). During 2013, Rubin was a part of Aqueduct Murals project in New York, participating with his signature style and expressing a wide rage of possibilities when it comes to urban interventions. In the words of the artist, “something happens when I press the cap and draw the first line of the piece […]”

Rubin415, Futuro, Aqeduct Mural Project, 2013


The abstract geometrical pieces come from the inspiration which is of dual nature. On the one hand, a strong influence of the wild style graffiti can be felt and, on the other, the artwork is created by the power of earth-tone color palettes. The clean lines and the layers of devotion to the art of graffiti have rendered Rubin’s style to become an internationally recognizable one. It could be argued that the artist’s murals convey a certain sense of temporality. The wild style merges with Rubin’s devotion to clear lines in and, thus, with the particular aesthetics achieved through the selection of colors, represents a contrast to the omnipresent symbolism of the everyday aesthetics of popular culture. At the C.A.V.E. Gallery, we are able to witness all of these instance which form the body of work incorporated in the show called Gothometria. The exhibition opened on October 11th 2014.

Rubin415, White Label, Miami, 2013

Images courtesy

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