Tahiti Pehrson Exhibition at Joseph Gross Gallery - Pareidolia

August 18, 2015

The phenomenon of Pareidolia is known for causing people to see human faces and other familiar object in unusual places such as food or the surface of the moon. Inspired by the human need to see patterns and objects where there's noting but chaos, artist Tahiti Pehrson created a series of works that will be displayed at his latest solo exhibition at Joseph Gross Gallery in New York. Pareidolia exhibition will present a variety of paper works including framed works, three-dimensional pieces and a large scale installation.

Joseph Gross Gallery, New York
A Detail from the Artwork by Tahiti Pehrson

Art and Pareidolia

Pareidolia is a psychological phenomenon that occurs when a visual or audio stimulus is perceived or interpreted as a familiar pattern that doesn't actually exist. Pareidolia comes from the human need to fined order when faced with chaos. The phenomenon is often related to religion or intellectual epiphany but it can also in relation to works of art. Tahiti Pehrson considers Pareidolia to be closely intertwined with his own artistic practice. The artist has noticed that his works often evoke familiar imagery within the viewers, even when there is no intention by the American artist. For his latest exhibition, Tahiti Pehrson had employed both planning and randomness in the creation of works. He programmed his complex compositions with the use of a computer while simultaneously leaving them incomplete, thus leaving the opportunity for viewers to incorporate random elements in his works. The title image Pareidolia depicts a natural phenomenon similar to eclipse, saturated with symbolism attributed to it by the audience. Another one of his works Action at a Distance, deliberately evokes the title by portraying representational forms mainly left open to viewer's interpretation.

 Joseph Gross Gallery, New York
Tahiti Pehrson - Pareidolia

Paper World of Tahiti Pehrson

Tahiti Pehrson has been working with paper as a medium for over 15 years. His large scale installations made from hand-cut layered paper are powerfully depicting the fragility and interrelations of physical objects. The artist draws inspiration from both ecological and cultural systems discovered during his nomadic-like life. Tahiti Pehrson's works take on different shapes and sizes as the artist creates sculptures, installations and wall-mounted framed works, out of numerous layers of hand-cut paper. Each artwork takes an average of 100 hours of work and each one is characterized by the design that can be only described as minimalist, despite striking ornamental richness of the pieces.

Joseph Gross Gallery, New York
Tahiti Pehrson - Mountains

Pareidolia at Joseph Gross Gallery

Pareidolia exhibition by Tahiti Pehrson will open on September 10th at Joseph Gross Gallery in New York. In the upcoming solo show the artist is toeing the line between geometric pattern and organic decomposition while portraying the unusual psychological process of Pareidolia. Despite their planed and carefully designed compositions, Pareidolia artworks remain open to viewer's interpretation. The visitors of Joseph Gross Gallery will be able to mentally insert their unique patterns and symbols into the works of Tahiti Pehrson till October 3rd, 2015 when the exhibition closes.

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Featured images: Tahiti Pehrson - Inter Window
Images courtesy of Joseph Gross Gallery

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