Popular, transient, expendable, low cost, mass produced, young, witty, sexy, gimmicky, glamorous, big business. That’s how pop artist Richard Hamilton described Pop art back in 1957, when the movement was getting in full swing. The British painter was a part of the phenomenon that took over the whole planet, and now, he will also participate in The World Goes Pop exhibition coming to Tate Modern, a show that will explore the the ways it influenced different cultures, countries and people, and vice versa. Attributed mainly to Western consumerism, Pop art will now have the opportunity to show its global side, as a subversive international language of protest.
Crossing Latin America, Asia, Europe and the Middle East, this Pop art exhibition will explore different aspects of everyday life - politics, public protests, folk traditions, consumption, domestic revolution and the body - through visual tools of arts. In a variety of mediums which reflect on things and thoughts all around us, there will be artworks in forms of car bonnets, pinball machines, canvases and comic books, coming from diametrically different places on earth, carried away by the same creative notion. The World Goes Pop will gather and present the extraordinarily versatile understanding of Pop art, through the eyes of local mainstream and emerging artists, all the while putting on view the legends of the 20th century we are so familiar with, such as Andy Warhol, Roy Lichtenstein and David Hockney.
As a response to the fact that art in museums did not reflect on life as we see it every day, Pop introduced a fresh visual dialogue with the world. The popular cultures, through advertising, music, movies and packaging, became a wonderful and fresh source of inspiration for these artists, but it also appeared to be a newly found tool in criticising current political and social movements. Aside from the two primary “fields of action”, those being America and the UK, the show at Tate Modern will also reveal the side of Pop art from the shadows, shedding the light on key figures of the era who have been left out of the conventional history of arts. It will bring us back in time, when the over-saturated images of movie stars and soup cans covered supermarket shelves and museum walls, in endless series and reproductions.
With The World Goes Pop exhibition, Tate Modern will celebrate the birth of the Pop art movement in Britain in the mid-1950s, which then spread worldwide to start a cultural revolution of a kind, and will highlight its importance and relevance to the society and its norms today. Around 200 works from the 1960s and 1970s will be put on display, some of which for the very first time in the United Kingdom. The World Goes Pop will open at Tate Modern’s The Eyal Ofer Galleries on Level 3 in London on September 17th 2015 and will run through January 24th 2016.
Go Pop! with us - create your FREE My Widewalls profile today!
All images courtesy of Tate Modern.
New York City, United States of America