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World Photography Organization to Present Photo San Francisco Art Fair in Early 2017

March 2, 2016
Pavle Ivanovic hides behind the pen name of Bob Lansroth as he tries to explore the boundless diversity of artists and the various ways in which they strive to escape the quotidian life. It is through the creative force within us that we must attempt to connect with one another and share our ideas with the world.

After achieving stunning results and outstanding sales in their 2015 edition of Photo Shanghai, the World Photography Organisation announced it will be launching a sister fair, located in the US. Photo San Francisco Art Fair is scheduled for its premiere opening at the Festival Pavilion, Fort Mason Centre from 27-29 January 2017. With plans of showcasing work from both American and European dealers, alongside some of the most prominent galleries from the Asia Pacific region, the newly formed photo fair is definitely a promising one. But, will it match, or even surpass the success of its big sister, or at least, overshine the failure of Paris Photo LA?

San Francisco Golden Gate
San Francisco Golden Gate

San Francisco as the Hub of Photography

The San Francisco photography scene is quite a strong one. Some of the leading international photography-orientated institutions are located in SF. Pier 24, the de Young Museum and San Francisco MoMA are enough to realize why this city would make a perfect hub for a photo fair. From North to South, collectors flock to the dynamic scene of the Golden Gate city. After all, looking back through the history and development of photography, the city of San Francisco was home of some of the most prominent and impactful artists from the genre. The modernist photographers f/64 group, who effectively changed the course of the medium’s history in the early 20th century, originated right here in SF. Imogen Cunningham, Edward Weston and Ansel Adams are just some of the major names whose work can be traced back to the alluring American city. As the main focus for its inaugural edition, Photo San Francisco will aim to spotlight the true masterworks of photography, as well as some of the most exciting works from Asia Pacific and North and South America.

Paris Photo Los Angeles
Paris Photo Los Angeles

After Paris Photo LA failed, will Photo San Francisco Shine?

So, taking all of the great conditions for photography art in the US scene into account, why has Paris Photo LA failed so much, and will this new Photo Fair escape such fate? Paris Photo in Paris was unfortunately ended prematurely, due to the horrible terrorist attacks, but the Los Angeles edition of the fair also saw an early closing, in fact, a complete cancelation. It was caused by the significant lack of sales which followed through the last year, and apparently the loss of international flavor in the program. Perhaps the latter was consequential to the former, since some of the biggest galleries failed to appear in the last edition, thus putting the entire fair into a local frame and limiting the offer. This is probably where Photo San Francisco will step up the game in the sense that they aim to provide a unique platform for European, American and Asian galleries to showcase their work, connecting them to a network of international collectors. The SF edition of World Photography Organisation will create a tangible dialogue with Photo Shanghai, and it will be interesting to see if the US fair will reach, or even outshine the success of the Asian fair.

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All images used for illustrative purposes only