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PUSH - A New Purpose

December 22, 2014
Sanja Lazic was born in 1990 in Belgrade, Serbia. Her interest in art comes from a very early age and although she didn’t have the talent to pursue it professionally, she enjoys every day working and writing about it. Her favorite urban artists are Interesni Kazki, Saner and Phlegm.

As the invasion and the popularity of street art is growing every day, many proclaimed and respected urban and street artists are helping promote the former subculture and preset it to a wider audience. Since graffiti art is exploding in the Los Angeles Arts District, the LA born and based artist PUSH is now on a mission to continue the process of improving and adorning the community. Recently, the legendary artist finished his latest large scale mural in the Arts District’s adjacent block the Little Tokyo which brought the contemporary and abstract vision to the streets of LA. The artwork entitled A New Purpose symbolically refers to the goal of group of art enthusiasts who are moulting the city and giving it the new, fresh and artsy look.

Push painting the mural
Push painting the mural

PUSHing the Boundaries

The Los Angeles native artist PUSH, once again pushed the boundaries when it comes to his work. Known for his thoughtful, graphic-like designs and clever incorporation of color and masterful technique, PUSH justified the trust he was given for this project. The 60-foot mural is the result of the collaboration between Art Share Los Angeles, a community art center located in the heart of the Arts District The Seventh Letter and Known Gallery. Property owner, BH Properties graciously donated this wall and supplies to the project. Support for this project was also received by Montana Cans, USA.

PUSH, painting the mural
PUSH, painting the mural

Promoting Street Art

A New Purpose is located at 640 E. 2nd Street between Central and San Pedro Avenues in Little Tokyo and was created between midnight and 6AM from September 1, 2014 until its completion on September 20, 2014. “It’s the first time we have partnered with Art Share L.A. to bring something unique to our property,” said Steve Jaffe, executive vice president of BH Properties, who owns the building.  “We look forward to exploring other locations in the portfolio that might be good locations for presenting artists’ work.  This property had the perfect location for a wall mural – not only does it enhance the local market but it also really distinguishes our property.” The result is an eye-catching, fantastically painted and perfectly embedded mural.

PUSH - "A New Purpose"
PUSH – “A New Purpose”

The Seventh Letter was founded in 1998 to give writers a voice, forum and respect on a global scale. Their ears are close to the street, and their eyes are still on the walls. From galleries to clothing, it’s the Truth, Loyalty and Royalty.

Art Share Los Angeles, Inc. is a non-profit community arts center is located in the heart of the Arts District, Downtown Los Angeles. The two-story building gives artists access to 14,000 sq. ft. of programmable space including a theater, gallery, studios and classrooms. Art Share’s second floor holds 30 live/work loft spaces, which are reserved for low-income artists.

If you want to know more about PUSH’s upcoming projects and artworks, or you’re a fan of street art in general, sign up for My Widewalls today!

PUSH - "A New Purpose"
PUSH – “A New Purpose”

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