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  • Release at Known Gallery
  • Release at Known Gallery
  • Release at Known Gallery
  • Release at Known Gallery
  • Release at Known Gallery

The Herschel Supply Journal

March 19, 2014
Asja Nastasijevic is an Art Historian with the major in Modern Art. She's involved in art writing and criticism for several years now. Art is her passion and writing about it is both work and pleasure. Among modern art movements she loves Fauvism, Abstract Expressionism, and POP ART and her favorite artists are Henri Matisse, Mark Rothko and Andy Warhol. She fell in love with Street Art when she first saw ROA’s Sleepy Pigs in Brussels few years ago. Since then, she devotedly explores this form of artistic expression. She hates when someone asks her whether the street art is a real art. What makes any art a real art? Art is an evolutionary act with constant changes in its performance. In Asja’s opinion, the real art is what you want to hang on the walls of your living room, as simple as that. So she wants to hang the works of Ron English, Gaia and ROA above her TV cabinet or to place the artworks of Mark Jenkins and Isaac Cordal next to her sofa. She enjoys bowling and doodling.

Herschel Supply Co. manufactures the finest and timeless backpacks, bags, travel goods and accessories. Since last year, the company entered the print publication industry too with The Journal, a curated collection of stories and images from Herschel Supply. As the seasons change, so does the content of this biannual publication, showcasing the newest collections and their inspirations. It is a well designed compilation of seasonal articles, inspiring stories, insightful interviews and beautiful imagery produced by Herschel Supply Company.

Release at Known Gallery
Hershel Supply Journal Issue 2

Issue Two

Who would have thought that a journal will be the subject of a gallery installation? And they just released the Issue Two. Marketing knows no boundaries. Issue Two of The Journal will be on view at Known Gallery for two days this March as a unique art installation and celebration of its release which will take the viewer on a journey to the wild island town of Tofino, the chosen setting for the Spring 2014 lookbook. The showcased art pieces hold locally inspired stories on beach shelters, surf shaping, a feature on the Pacific fish print, Well Travelled submission from Mexico as well as a larger than life instillation featuring Rad Cars artist Kevin Butler. As stated in the gallery’s announcement, The Journal is for those who appreciate the finer things and possess an appetite for culture. Always looking to provide inspiring stories, striking imagery and insightful interviews, The Journal reinforces the Canadian label’s outlook on fashion and lifestyle — all filtered through the lens of its outdoors-inspired aesthetic.

If you miss to buy it on site at Known, bear in mind that The Journal will be available exclusively via selected Herschel Supply Co. retailers worldwide this spring. You can also read some extracts from Issue 2 after the jump.

About Herschel Supply Company

In the early 1900s, Peter Alexander Cormack and his wife made the journey from Wick, Scotland and settled in the small town of Herschel, whose population today is counted at 30 residents. Founded in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply Co. adopted the name of the small town where three generations of their family were raised. Herschel Supply Co. is based in Vancouver, Canada and manufactures the finest quality backpacks, bags, travel goods and accessories. Their goal is to create timeless product with a fine regard for detail.