The Other Art Fair
It’s mid October and art fair season started with one of the most famous international shows in London – Frieze. But while Frieze is enduring criticism because of the exclusivity of art offered at the fair and the soaring prices accessible only to the very wealthy, other contemporary art events coincide with the major event, providing a viewing and purchasing alternative. Coinciding with Frieze, and sharing the venue with this year’s Moniker Art Fair, The Other Art Fair is dedicated to launching emerging artists, supporting them on their path to recognition. Acting as an exactly other than the gallery populated Frieze, The Other Art Fair works directly with artists, skipping the intermediary, bringing together the creator and the audience. Showcasing new pieces by 130 artists, selected by the 2014 art fair committee, presenting the next generation of painters, sculptors, printmakers, and photographers, hoping to discover the fresh batch of Young British Artists.
Collaborative Projects at the Fair
Scheduled during the Frieze Art Week, The Other Art Fair has a very different approach. Its committee, supported by big names in the arts such as Tracey Emin for example, selects the most talented applicants to represent each year in what is an inclusive event, complemented with collaborative and video projects. One of the interactive happenings is the BMW car-laborative project, with Darren MacPherson and the most enthusiastic visitors will be adorning the new Mini with a unique design in order to win a weekend in a Mini. The collaboration provides an entertaining segment of an art show, placing BMW in the role of art supporter and artistic car promoter once again – perhaps this Mini would be a nice addition to the famous BMW Art Car Collection. Featured video works will include pieces by Harriet Stripling, presenting her rendering of themes such as deja vu, challenging and questioning our perception of chronology.
Participating Artists at The Other Art Fair
Out of 500 applicants, 130 were chosen to exhibit this year, presenting a wide range of media and expressions. All art can be purchased while visiting The Other Art Fair or through their online shop, while the prices are very affordable. Not that the fair competes with the Affordable art fair, but the fact that collectors, dealers and other prospective buyers are getting their art directly from artists affects the price greatly, setting a good foundation for any young collection, or a happy addition to an established one. One of the exhibitors will be Mark Powell, who is also featured at the neighboring event with the Hang-Up gallery.
Fair At Old Truman Brewery
The Other Art Fair 2014 is located within the Old Truman Brewery, next to the Moniker Art Fair. Opening today, on October 16, the fair will run through the weekend, closing on October 19, 2014. An ideal place for all excited first-time buyers, The Other Art Fair offers artworks to suit everyone’s personal taste, while maintaining the artistic quality and originality of pieces. Buying without an intermediary might make a young collector insecure, but knowing the art has been hand-picked by leading experts including Tracey Emin, Charming Baker, Rebecca Wilson (Saatchi Gallery), David Jaffe (The National Gallery, London), Edward Lucie-Smith, Yinka Shonibare MBE and others, any collector ought to relax and enjoy the fresh art.